Saturday, December 15, 2007
MORE PHOTOS FROM BECKHAM'S ARMANI CAMPAIGN
Emporio Armani have revealed that they've been able to peddle 30 per cent more underwear to men with delusions of grandeur since Becks has taken up the post as spokesbod.
EA's director of menswear, David Walker-Smith:
"David Beckham is a global style icon, appealing equally to men and women. Where he goes, fashion is bound to follow, so briefs are the big story for underwear."
Did you hear that? Briefs are the new black!
Moreover, the tighty-whities featured in the first ad released by Emporio Armani have caused the sale of similar briefs of all brands to go up by 50 per cent.
FYI: We've got no clue why that caption is insisting that we look Becks in the eyes. A bit much to ask when he's got his legs open wider than those of a blitzed Britney Spears rolling up at Hyde.
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source: Sales up after Becks pants ad - David Beckham Fans Online
Labels: david beckham, hot footballers
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