Tuesday, April 22, 2008
COLEEN DROPPED AS THE FACE OF ASDA, THEY PICK UP THAT FRENCH BROAD INSTEAD
Col was spotted at Heathrow leaving for the States the other day. Word is she's heading out there to get some fittings done by Marchesa who are designing her wedding dress.
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Asda have dropped Coleen as the face of their budget fashion range, George. The reason they're ditching Col: they want want to show that they're 'core fashions are for everyone.'
They're thinking about picking up Carla Bruni in her place.
An Asda spokesmouth told the Sun:
"Among the names being considered is Carla Bruni. She’s very attractive and a highly stylish person. We feel she would fit in very well with the George look."
We're not really getting this, Asda hoochies. So, Coleen wasn't 'everyone' enough for you but a 6 ft tall French broad, married to the the French president, who used to take off her clothes in front of a camera for a living but now wears granny clothes is?
She's more everyone than our Coleen?
Yeah, still not getting it.
Anyhow, Col's not spending much time feeling badly about the whole thing. At least not according to her PR people:
"Asda are changing their campaign to go after thirtysomethings, which is plainly not Coleen's demographic. She is currently in talks with a number of other High Street brands."
source: Asda ditches Coleen for Carla - Coleen McLoughlin dumped as face of Asda as retail giant bids to go upmarket - matrix
Labels: Coleen McLoughlin, matrix
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